5 ways pets can help you get more business

How Pets Can Help Your Business Grow

INFORMATIVE

Amr ELsheikh

9/13/20234 min read

a cat sitting on a brick wall in a city
a cat sitting on a brick wall in a city

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How Pets Can Help Your Business Grow

Pets are a part of many people's lives, and they can also be a valuable asset for businesses. There are many ways that pets can help businesses attract more customers, boost sales, and improve their bottom line.

Table of contents:

1. Create a positive atmosphere.

2. Attract more customers.

3. Boost sales.

4. Improve customer loyalty.

5. Increase brand awareness.

Here are 5 ways pets can help you get more business:

1. Create a positive atmosphere.

Pets can create a warm and welcoming atmosphere in any business. Customers are more likely to feel relaxed and comfortable in a place where there are friendly animals present. This can lead to increased spending and repeat visits.

A study by the Human Animal Bond Research Institute found that people who interact with pets in a business setting are likelier to spend money and stay longer. The study also found that customers who have positive experiences with pets are more likely to recommend the business to others.

For example, a coffee shop with a resident cat has been shown to have higher sales than a coffee shop without a cat. The cat helps to create a relaxed and inviting atmosphere, which makes customers more likely to stay and spend money.

adorable-dog-with-owner-pet-shop
adorable-dog-with-owner-pet-shop

2. Attract more customers.

People who are interested in pets are more likely to do business with businesses that have pets on site. This is because pets can help to break the ice and make customers feel more at ease. Additionally, pets can be a great conversation starter, which can lead to more sales opportunities.

A study by the National Retail Federation found that 63% of shoppers are more likely to visit a store that allows pets. The study also found that 54% of shoppers are more likely to purchase if they see a pet in a store.

For example, a pet store with a play area for dogs is more likely to attract customers interested in buying pet supplies. The play area gives dogs a place to run and play, which makes their owners more likely to stay and shop.

3. Boost sales.

Pets can boost sales in several ways. For example, they can be used to promote products or services, or they can simply be used to make customers feel more comfortable and at home, which can lead to impulse purchases.

A study by the University of California, Berkeley found that people are more likely to buy products that are associated with positive emotions, such as the feeling of being around a pet. The study also found that people are more likely to spend more money when they are feeling positive emotions.

For example, a restaurant that has a dog-friendly patio is more likely to sell food and drinks to customers who are dining with their dogs. The dogs make the customers feel more relaxed and comfortable, which makes them more likely to order more food and drinks.

4. Improve customer loyalty.

Customers who have positive experiences with pets at a business are more likely to become loyal customers. This is because pets can help to create a sense of community and belonging, which can make customers feel more connected to the business.

A study by the University of Pennsylvania found that people who have positive experiences with animals are more likely to develop a sense of loyalty to the organization that they are associated with. The study also found that people who are loyal to an organization are more likely to donate money and volunteer their time.

For example, a hair salon that offers pet grooming services is more likely to have customers who return for regular grooming appointments. The pets make the customers feel more comfortable and relaxed, which makes them more likely to become loyal customers.

5. Increase brand awareness.

Pets can help to increase brand awareness in several ways. For example, they can be used in marketing materials, or they can simply be featured on social media. This can help to bring in more customers and get people excited about your business.

A study by the American Marketing Association found that 72% of consumers are more likely to remember a brand if it is associated with a pet. The study also found that 63% of consumers are more likely to have a positive attitude towards a brand that is associated with a pet.

For example, a pet food company that features dogs in its advertising is more likely to be remembered by consumers. The dogs make the advertising more appealing and memorable, which can lead to more sales.

Conclusion

Pets can be a valuable asset for businesses. They can help to create a positive atmosphere, attract more customers, boost sales, improve customer loyalty, and increase brand awareness. If you are thinking about adding a pet to your business, do your research and make sure that it is the right decision for you.

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woman-holding-cute-little-dog-pet-shop
woman-holding-cute-little-dog-pet-shop